This is a big one for me. For a long time I’ve been able to explain my decision to buy the expensive thing in large part by saying, in effect, “once I’ve paid, I’ve paid.” Unlike some other companies, Apple didn’t need to extract (much) revenue from you after purchase, you’d already paid the high price and could now enjoy your high quality product. Now there’s increasingly less difference between Apple and Google, Samsung, etc., and it’s gross. Really, really gross.