Apple Will Take Scattershot Approach to Pitching AR/VR Headset

apple-will-take-scattershot-approach-to-pitching-ar/vr-headset

Unlike many, I’m going to plant a flag in the ground and say I believe this product line is going to be extremely successful in the long term. This is the future of computing.

Success for this first device simply means capturing the world’s attention, and inspiring the generation of a robust ecosystem of content that will make lower cost versions (rumored to come relatively soon) more desirable.

I don’t know if anyone’s seen the Apple+ film Swan Song, but it features super compelling use cases for AR, and a lot of it is just regular stuff we use computers for today, just in a much more natural and immersive way.

I think the lack of interest in this product currently can be compared to the way many people felt about personal computers before they landed in every home in the developed world.

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Categorized as Apple