Apple to eliminate ‘industrial design chief’ position; team will now report to COO Jeff Williams

apple-to-eliminate-‘industrial-design-chief’-position;-team-will-now-report-to-coo-jeff-williams

Wow… this is something I never thought I would see at Apple.

Of course, design and operations / supply chain logistics are closely tied, but I really think having independent leadership is generally the right move.

It seems clear, though, that finding a suitable replacement for Ive has proven challenging for Apple, and maybe the best option is just no replacement at all.

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