There are a lot of rumors even on Reddit who are saying Apple will do more ads and people are going crazy about it.
Let me explain you, why this isn’t a bad thing what Apple is doing here:
For now, developers don’t have a lot of tools to promote their app in the App Store and can’t really see any statistics. Apple wants to give developers better tools to promote their apps in the App Store and see better statistics of how their app gets used. Especially for small developers this is a good thing, because they have already a hard time to promote their apps in the App Store against the big players. But the end user will not really see more ads like they already see in the App Store. And for a store, I think it’s absolutely fine showing ads. Otherwise how should a developer be able to promote their new app?
And for other apps like Apple Maps: Apple wants mostly get rid of third party providers like Yelp. If you search for a restaurant nearby on Apple Maps you will see Yelp or TripAdvisor results. And for example in the stock market app they’re using Yahoo finances.
But instead Apple wants to use their own ad service to show results. For the end user it will over all lead to a better experience but the user will still not see more ads then they already do.
Also there will not really be any changes in how Apple collects data to show you personalized ads, they will still give the user control over their data. And Apple will still protect the personal data of the users in form to give developers only anonymized informations and will still do no data mining like Google does.
Also Apple isn’t planning to show ads in apps like Microsoft is doing it on Windows.
People and the media are making a mountain out of a molehill again here. It’s always the same when Apple announces something new what isn’t a big deal and people are jumping on the drama train.
That’s why I made this post: People chill, you will see Apple’s ad service will not really affect you and you will not see more ads than you already do. They just want mostly get rid of the third party providers like Yelp and giving developers more tools and statistics. But your personal data will still be protected like it is now.