I’m struggling to see how this is supposed to benefit Apple. They’re selling devices at a wholesale price to resellers, obviously, and I’m not sure how they’re supposed to benefit from reducing that.
Obviously, they’d have a concern with resellers selling stolen or repaired devices as new, but not enough to invest the millions of dollars it would take to ink a deal like this with Amazon. If it’s just about authorized resellers, that’s something a lot of companies do and I don’t see that as holding up under collusion or monopolization.