In Ukraine, home to heavy industry and one of the largest coal mining operations in the world, passionate women entrepreneurs are adopting new approaches to business, putting environment and people first.
Valentina and Tetiana Denysenko were forced to flee Donetsk in eastern Ukraine after armed conflict broke out there seven years ago. They moved to the Kharkiv region and founded a mini-farm, Green for You, where they now grow lettuce, herbs, and microgreens – young shoots that are harvested as soon as they begin to grow. Every month, restaurants order 300 kilograms of produce from the sisters.
Photo: Green for You
IOM helped sisters Valentyna and Tetiana Denysenko start a small horticultural business. They now supply restaurants with salad herbs and microgreens. Photo: Green for You
‘Svidomo Made’ in Ukraine
This is one example of the kinds of projects and initiatives supported by the UN migration agency (IOM), through its economic empowerment program which, in 2016, provided equipment for Green for You.
In order to create a network of similarly responsible businesses, IOM launched a pilot project called “Sustainably Made in Ukraine (Svidomo Made)” in November 2020, which led to the development of the first voluntary Corporate Sustainability Standard for small and medium-sized enterprises in the country.
The Standard takes into account the Principles of the UN Global Compact – which include protection of human rights, ethical labour practices, environmental responsibility, and anti-corruption – international best practice, and national legislation.
In a recent survey, a quarter of Ukrainian consumers polled said that they regularly refuse to buy a brand’s product if they disagree with its stance on social and environmental issues. At the same time, half of the respondents said that the most important aspect of corporate social responsibility is the protection of the rights of employees and decent working conditions, whilst a third indicated that sustainability and environmental protection are important.
The study also showed that 75 percent of SMB leaders are willing to accept the voluntary Corporate Sustainability Standard because its principles reflect their own values.
Photo: Made in Ukraine
Thanks to the project Svidomo Made, consumers in Ukraine learned more about innovative businesses, supporting eco-friendly solutions, such as the production of organic straws made from plants.
The large impact of small business
Through the Svidomo Made project, consumers in Ukraine have become more aware of innovative businesses that support sustainable solutions. “The term ‘corporate sustainability’ is usually associated with big brands and corporations,” said Anh Nguyen, Head of the IOM Country Office in Ukraine. “People think it has little to do with micro, small and medium enterprises. However, they are the driving force behind the economic development of Ukraine, providing more than half of the country’s GDP. So, while the impact of a single micro or small business may seem small, their combined impact can be huge”.
For Valentina Denysenko of Green for You, the small business that she runs with her sister, the goal is to support sustainable consumption and production, using only eco-friendly packaging and waste-free technologies, but also to help children to understand why it’s important to learn about the world around them.
“We are going to launch a pilot project in two schools and help children create urban farms in the classroom,” she says. “The smartphone generation has no idea how plants grow, or how they end up on supermarket shelves. We want to educate them, and change their eating habits, by explaining that adding salads and microgreens to their daily diet is good for their health”.
This story is part of multimedia UN News series featuring prominent women leading initiatives for a more sustainable, equitable future, published ahead of this year’s International Women’s Day on 08 March.
Ending irregular migration in Ukraine
- Sustainable business development and environmental protection are not the only interests of IOM.
- Working closely with the private sector, the organization aims to end forced labour, and uphold the human rights of migrant workers. It is for this reason that an important part of the project is to raise the awareness of enterprises about the standards of safe and ethical employment.
- “We pursue the goal of improving the business climate in Ukraine, and creating alternatives to irregular migration, which leads people to look for a better life, often abroad, where they end up being trafficked, both outside and inside Ukraine,” says Anna Karelina, coordinator of the Svidomo Made project at the IOM Office in Ukraine.