United Nations Convention to Combat Desertification – Land Heroes Campaign
The UNCCD Land Heroes campaign recognizes and supports young individuals and youth-led/based organizations making positive impacts against desertification, land degradation, and drought. Through online engagement, we raise awareness, share success stories, and empower youth as change agents in sustainable land management, engaging them in implementing the convention.
Part of the Land for Life Programme, #LandHeroes showcases youth’s dedication to sustainable land management. These organizations and individuals share transformative journeys through social media, videos, blogs, and our dedicated website, amplifying their contributions and recognizing both young men and women as critical forces for positive change. Join us in celebrating these remarkable land champions.
Objective
The Land Heroes campaign aims to identify, celebrate, and support youth aged 18-35 engaged in sustainable land management, raising awareness of land’s link to biodiversity and climate. By sharing stories, we inspire change, unite youth, provide mentorship, and showcase the transformative power of collective efforts.
Campaign goals
Raise awareness of land’s connection to biodiversity and climate
Spotlight diverse ways youth positively impact the land
Share inspiring stories showcasing collective progress
Empower youth to spread campaign messages and take action
Provide mentorship in sustainable land management
Share success stories to foster understanding and awareness
Categories of Land Heroes
Drought resilience:
Early warning systems: Implementing proactive measures to anticipate and respond to drought conditions effectively.
Mitigating the effects of drought: Innovative strategies for drought impact mitigation and ensure water availability.
Adopting scalable and inclusive approaches: Promoting strategies that can be expanded to larger scales and inclusive of vulnerable populations to enhance drought resilience.
Land restoration:
Large-scale land restoration: Leadership in restoring degraded land on a large scale, contributing to ecosystem restoration and biodiversity conservation.
Community-level land restoration:
Impactful initiatives restoring degraded land
at the community level, enhancing livelihoods and resilience.
Inclusivity and equality:
Gender equality and women’s empowerment: Initiatives promoting gender equality in land ownership, decision-making, and conservation efforts
Social equity: Initiatives promoting poverty eradication, social cohesion, etc.
Indigenous knowledge: Amplifying indigenous knowledge and practices, recognizing their vital role in sustainable land management
Science and innovation:
Innovation: Innovative approaches in sustainable land management
Technology: Harnessing technology for land monitoring, data analysis, and knowledge-sharing on sustainable practices
Science and Research: Contributions to scientific research and evidence-based decision-making in land management
Key features of Land Heroes
Youth engagement (18-35) in addressing land challenges
Role models inspiring peers through dedication
Inspirational leadership mobilizing youth for collective responsibility
Passionate and dedicated to combating desertification and degradation
Vision for change: Clear understanding and innovative strategies
Collaboration with stakeholders for effective partnerships
Strong communication: Effective online presence to inspire action
Benefits for Land Heroes
Grant of US$1,000 for top finalists in each category
Attendance at high-level UNCCD meetings
Publicity and recognition through interviews, media, and social platforms
Mentorship for leadership, communication, and project management
Opportunities to support UNCCD through advocacy, workshops, and content creation
Participation in challenges and innovation forums
Coordination with other Land Heroes for workshops and collaborative projects
How to Apply
For more information and job application details, see; United Nations Convention to Combat Desertification – Land Heroes Campaign
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