Brites Management AD Optimization Specialist/ Media Buyer Jobs in Kenya
Duties and Responsibilities
Ad Optimization: Manage & Optimize Ad placements & campaigns to ensure maximum ROI. Explore & implement strategies to improve Ad performance.
Performance analysis: Monitor & analyze the performance of advertising campaigns, track key performance metrics, identify underperforming areas & make data – driven recommendations for improvement.
Ad Campaign Strategy: Select the optimal advertising platforms & timings.
Develop & implement Ad campaign strategies aligned with organizational goals.
Media Planning & Buying: Collaborate with clients, creative teams & media vendors to plan & buy media space for advertising campaigns.
Market Research: Conduct market research to identify trends, target audience behavior & stay updated on the latest media buying trends for benchmarking.
Collaborate with the sales team to understand customer needs and Ad objectives.
Vendor Management: Build & maintain relationships with media vendors & advertising networks, negotiate contracts & ensure media placements meet quality standards
Key Requirements Skills, experience and qualification
A bachelor’s degree in digital advertising, marketing, communications or a related field. Additional certifications in Media Buying & digital advertising is an added advantage.
Experience in digital Ad placement, optimization & familiarity with various Ad platforms including DSPs.
Ability to analyze data using Google Analytics & other analytics software, track performance & make decisions for actionable insights.
Strong understanding in the media advertising including Ad formats, audience targeting, media channels & advertising platforms.
Creativity & innovation, excellent communication & negotiation skills, time
management & strong organizational skills
How to Apply
If you meet the above qualifications, skills and experience send CV urgently to
[email protected] quoting the job title as the subject line on your email
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