Brites Management General Marketing Manager Jobs in Kenya
Duties and Responsibilities
Direct the Marketing function, guide strategic planning and develop effective consumer campaign and commercialization programs intended to deliver revenue by driving customer recruitment, usage frequency & retention metrics.
Define the Corporate brand and the respective consumer brands and develop a powerful affinity in consumer minds.
Cascade the business strategy to the team; Develop & implement marketing strategy-led annual plans in line with the business strategy and ensure flawless execution to meet set brand & financial metrics within approved budgets.
Oversee the digital marketing efforts and management of digital assets including supervision of assets – websites, apps, and social media as well as drive content strategy development & rollout to deliver highly engaged communities.
Develop a deep understanding of client preferences and trends, based on research – customer satisfaction surveys, focus groups and market research tools.
Administration of direct marketing initiatives on ATL, BTL, Experiential & Digital to deliver both performance of set KPIs and excellence in customer experience.
Effectively inspire, teach, coach and develop the Marketing & Communications Team.
Manage 3rd party agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on BDL brand presence opportunities
Carry out weekly, monthly and quarterly reviews with agencies responsible for the brands.
Monitor the weekly/ monthly volumes by brand versus targets in the approved business budget.
Prepare weekly and monthly reports to management in line with the business trends.
Evaluate market trends reports from 3rd party agencies and report on opportunities and gaps in the market.
Support the business and respective departments in developing and producing their marketing and consumer facing requirements.
Drive the business agenda with strategic partners who provide inputs or have contractual arrangements with the business (Danone | Tetra pack | Disney).
Develop and communicate functional goals, objectives and results.
Plan and implement marketing strategies with various brand managers.
Oversee the production of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts.
Monitor competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.
Manage the marketing department budget and use financial strategy to advise all marketing plans.
Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
Ensure access to major media channels and important sponsorships.
Prepare and present daily/ weekly/ monthly reports to senior management.
Any other duties that might be assigned by the supervisor
Key Requirements Skills, experience and qualification
Bachelor’s Degree in Commerce, Business Administration (Marketing or Sales option) or a related field
Post Graduate or Higher Diploma in Marketing (MSK, CIM) or a relevant field as an added advantage.
At least 15 years’ experience in a busy FMCG environment.
With a minimum of 5 years in a leadership position, heading a marketing function
Proficiency in MS Packages, project management tools, brand tracking tools and media tracking tools (e.g. – PowerPoint, Excel, Word, MS Project, etc.).
Knowledge of relevant regulatory requirements
Experience in analyzing large amounts of data and trends
Experience managing multiple brands.
Conversant with ISO 9001:2008/2015, FSMS & FSSC, OHS, EMS, ILS.
Proven work experience in brand management.
Knowledge of the country geography and different market segments
Knowledge of sales process
Knowledge of marketing process and segmentation
Knowledge of the budgeting process
Interpersonal skills
Communication skills (written and verbal).
Leadership skills.
Ability to think creatively and innovatively.
Strong research and analytical skills.
People management skills.
Customer service skills.
Quality focus
Building collaborative relationships
Decision making and problem-solving skills.
Negotiation skills
Networking skills
Conflict management
Resource mobilization skills
Ability to work under pressure
How to Apply
If you meet the above qualifications, skills and experience send CV urgently to [email protected] quoting the job title as the subject line on your email
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