Rose Avenue Consulting Marketing Officer Jobs in Kenya
Job Description
Our client, private mental healthcare institution is looking to hire Marketing Officer. The successful candidate will be responsible for Planning, preparing and managing the publication and distribution of publicity materials and conduct diverse marketing campaigns. Organize a calendar of marketing events, such as dinners, promotions, exhibitions, product launches, workshops, open days or fundraising activities
Job Responsibilities
Meeting potential customers to explain the institution’s services and answering customers’ questions and escalating complex issues to the relevant departments as needed.
Developing in-depth knowledge of the Institution’s services.
Preparing cost-benefit analyses for prospective and existing customers to determine the most suitable products.
Analyzing competitors’ products to determine trends in the market, threats and opportunities
Develop strategies and tactics to get the word out about our services and drive qualified traffic and boost the institution’s reputation.
Undertake market research and establish the best way to reach target groups
Write, edit and proofread marketing material for use in different channels
Oversee and update the website(s) and all media pages
Develop and communicate through the institution’s CRM (Customer Relationship Management) system
Coordinate with outside agencies, for example designers, to produce marketing material such as stationery and web pages
Analyze the impact of marketing campaigns and prepare measurement reports
Write press releases and communicate with the media in consultation with the CEO.
Plan, prepare and manage the publication and distribution of publicity materials
Organize a calendar of marketing events, such as dinners, promotions, exhibitions, product launches, workshops, marketing campaigns, open days or fundraising activities
Other Requirements
Bachelor’s degree in Marketing or its equivalent
Over 3 years post qualification experience of a senior level in marketing
Must have worked in a hospital set up
Good Communication skills
Creativity and adoptability
Excellent Management skills
Good Leadership skills
Strong Networking skills
How to Apply
For more information and job application details, see; Rose Avenue Consulting Marketing Officer Jobs in Kenya
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