May 22, KCB Bank Marketing Manager- Business Functions Jobs in Kenya

may-22,-kcb-bank-marketing-manager-business-functions-jobs-in-kenya

KCB Bank Marketing Manager- Business Functions Jobs in Kenya

Key Responsibilities

  • Oversee and lead the execution of comprehensive Brand Plan strategy supported and co-created with assigned business units, whilst ensuring alignment with the KCB Group brand strategy, KCB Group marketing policies and procedures, leveraging market insights and trends to drive business growth.
  • Lead the commercialization of new products and services, overseeing product launches, pricing strategies, and promotional activities to maximize sales and market penetration in markets KCB Group has presence.
  • Work with product owners and assigned business teams to develop appropriate and responsive systems and tools to market bank products and services within the Business Functions.
  • Ensure appropriate application of brand usage guidelines, group marketing policies in the marketing of Banks products and services as developed by the Business functions; work with marketing managers across the Subsidiaries to ensure consistency in the marketing of products and services across the Group whilst attending to local uniqueness.
  • As part of the marketing team center of excellence, provide expert support to Group Subsidiaries in developing effective marketing strategies for relevant Business Functions within the Subsidiaries.
  • Utilize data-driven insights and metrics to evaluate marketing performance, identify areas for improvement, and optimize strategies for maximum Return on Investment.
  • Develop appropriate metrics and dashboards to measure impact of marketing activities to the bottom line.
  • Cultivate and maintain strong relationships with key stakeholders eg agencies supporting own area and challenge the agency to ensure best possible output on the brand/s by ensuring the attainment of innovative media plans and creative material, which exhibit clear understanding of brand values, consumer motivation and competitive context.
  • Effective management of the marketing budget allocated to own area.
  • Provide guidance, mentorship, and direction to the marketing team, fostering a collaborative and high-performance culture focused on achieving results.

    Minimum Position Qualification Requirements

    Academic & Professional

    Education

  • Bachelor of Commerce – Marketing, Business Management or any other related field

    Professional Qualifications

  • CIM/related certification
  • Master’s Degree Business Administration

    Experience

  • Marketing/Brand Management
  • Marketing campaigns
  • Leading Teams
  • Stakeholder engagement
  • Relationship management
  • Product development
  • Digital marketing
  • Market research and analytics
  • Marketing agency management
  • Communications
  • Budget management
  • FMCG or Other Sector Experience

    How to Apply

    For more information and job application details, see; KCB Bank Marketing Manager- Business Functions Jobs in Kenya

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