May 22, Adaptis Africa Media Buyer Jobs in Kenya

may-22,-adaptis-africa-media-buyer-jobs-in-kenya

Adaptis Africa Media Buyer Jobs in Kenya

Job Description

Media Planning and Strategy:

  • Develop and implement media plans that align with client objectives and overall advertising strategy.
  • Identify target audiences and recommend optimal media channels for campaign success.
  • Define, measure and evaluate relevant media KPIs

    Media Buying and Negotiation:

  • Execute media buys across digital and traditional channels, negotiating favorable terms and maximizing budget efficiency.
  • Build and maintain relationships with media vendors to secure the best rates and placements.

    Campaign Optimization:

  • Monitor and analyze campaign performance, making data-driven recommendations for optimization.
  • Implement A/B testing strategies to refine targeting, creative, and other campaign elements.

    Budget Management:

  • Manage media budgets effectively, ensuring optimal allocation and ROI.
  • Provide regular budget updates and forecasts to clients and internal stakeholders.

    Reporting and Analysis:

  • Generate comprehensive reports on campaign performance, highlighting key metrics and insights.
  • Conduct post-campaign analysis to identify areas for improvement and success stories.

    Collaboration:

  • Work closely with the creative team, account managers, and clients to ensure seamless execution of campaigns.
  • Stay informed about industry trends, technologies, and best practices.

    Qualifications:

  • Bachelor’s degree in Marketing, Advertising, Business, or related field.
  • Proven experience 3 – 4 years working as a Media Buyer, with a strong focus on programmatic media buying.
  • In-depth knowledge of programmatic advertising platforms, DSPs, SSPs, and ad exchanges.
  • Proficiency in analyzing data and interpreting performance metrics to optimize campaign strategies.
  • Strong negotiation skills and the ability to build and maintain relationships with media vendors and partners.
  • Excellent communication skills, both verbal and written, with the ability to articulate complex concepts and campaign insights effectively.
  • Detail-oriented with strong analytical and problem-solving abilities.
  • Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
  • Experience with ad tech tools and platforms such as Google Marketing Platform, The Trade Desk, DV360, etc., is a plus.

    How to Apply

    For more information and job application details, see; Adaptis Africa Media Buyer Jobs in Kenya

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