May 15, Crystal Recruitment General Trade Manager (Mass Market) Jobs in Kenya

Our client in the manufacturing industry is looking to hire a General Trade Manager to manage the General Trade distribution channels. The candidate will have extensive experience in launching products into the General Trade by appointing suitable distributors as well as mapping out effective and relevant route to market strategies. Must demonstrate a strong ability to gather market intelligence that will aid in increasing market share of the products.

Responsibilities

Lead and manage the sales team responsible for the general trade segment

Set sales targets, monitor performance, and provide guidance and support.

Manage distribution networks, including wholesalers, distributors, and retailers, to ensure efficient and effective product distribution.

Develop and implement strategic plans to achieve sales targets and market penetration within the general trade segment.

Monitor inventory levels and ensure optimal stock availability to meet customer demand while minimizing excess inventory and stock outs.

Develop and manage budgets, forecasts, and P&L statements for the general trade segment, ensuring financial targets are met or exceeded.

Provide supportive rational forecast and control the costing budget

Track and analyze sales performance, market share, and other relevant KPIs to identify areas for improvement and inform decision-making.

Plan and execute promotional activities, trade shows, and marketing campaigns to increase brand visibility and drive sales within the general trade channel.

Develop and maintain close relationship with external customers and internal partners

Requirements

Bachelor’s degree from a recognized University in Business, Sales & Marketing or related field

7-10 years in experience in sales of FMCG products, General Trade and Marketing

Proven experience in FMCG Companies

Knowledge of trade marketing strategies and techniques.

Familiarity with distribution channels and logistics operations.

Proven ability to achieve sales quotas

Strong leadership and management skills

Excellent communication, negotiation, and interpersonal skills.

Willingness to travel and work out of the office

Analytical mindset with the ability to interpret data and make informed decisions.

How to Apply

For more information and job application details, see; Crystal Recruitment General Trade Manager (Mass Market) Jobs in Kenya

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