Jun 3, Pinmur Talent Digital Marketing Specialist Jobs in Uganda

The Role

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our remote team. The ideal candidate will have a strong background in digital marketing, a passion for driving growth, and the ability to work independently in a remote environment. You will be responsible for developing and implementing effective digital marketing strategies to enhance our clients’ online presence and drive customer engagement.

Key Responsibilities

Develop, implement, and manage digital marketing campaigns across various channels including SEO/SEM, email, social media, and display advertising.

Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Identify trends and insights, and optimize spend and performance based on the insights.

Plan, execute, and measure experiments and conversion tests.

Collaborate with internal teams to create landing pages and optimize user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Instrument conversion points and optimize user funnels.

Collaborate with agencies and other vendor partners.

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Ideal Profile

Essential Requirements

Proven working experience in digital marketing, preferably as a Digital Marketing Specialist or similar role.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Experience in optimizing landing pages and user funnels.

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Working knowledge of ad serving tools (e.g., DART, Atlas).

Experience in setting up and optimizing PPC campaigns on all major search engines.

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.

Excellent communication and collaboration skills.

Ability to work independently and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Preferred Qualifications

Certification in Google Analytics, Google Ads, or similar.

At least 8 years experience in this field

Experience with A/B and multivariate experiments.

Knowledge of HTML, CSS, and JavaScript development and constraints.

Familiarity with content management systems (e.g., WordPress, Drupal).

How to Apply

For more information and job application details, see; Pinmur Talent Digital Marketing Specialist Jobs in Uganda

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