International Rescue Committee Senior Acquisition Marketing Manager Jobs in Kenya
Scope and Authority
Authority:
The post holder will have the authority to make decisions regarding acquisition operations and to make decisions and recommendations regarding strategy and long-term financial planning alongside the Director, Mass Markets UK.
Responsibility for Resources:
This position will manage and develop 3 team members, with plans to expand the team over the remaining years of the strategic plan. This position will also manage agency relationships and consultants. The post holder will be accountable for a substantial income and expenditure budget.
Key Accountabilities
Strategy and programme development (50%)
In consultation with Director of Mass Markets, UK, lead on the development, implementation and monitoring of the UK Acquisition strategy and operational plan
Maintain and develop a monitoring and reporting framework for acquisition activity and associated KPIs that show the performance of the acquisition strategy
Deliver emergency appeals both as IRC and as a member of the Disasters Emergency Committee, review and develop processes and collaborate with other departments and the DEC to ensure speed to market and maximum net revenue during activation
Continuously assess and improve our core business and work to diversify our channel and product mix, alongside exploration of audience profiles that enable us to reach new segments of the UK public with meaningful propositions and messaging
Oversee donor acquisition and revenue activities across cash, regular giving, lead gen, lottery and the mid-level portfolio
Be accountable for activity being produced on time, in budget and within departmental strategic objectives
Work closely with equivalent teams in other national markets (i.e. Germany, Sweden, US, South Korea) and central support teams to ensure all engagement is coordinated, and where appropriate, synchronised.
Budgeting and planning (20%)
Oversee the acquisition planning and budgeting process, ensuring all activity and project work is aligned with UK Mass Markets strategic objectives, is created in conjunction with Retention priorities and is balanced against team and organisational resources
Propose investment / disinvestment where appropriate, and advise the Director of Mass Markets UK on additional long-term and short-term investment opportunities
Balance in-year net income opportunities against multi-year investments, ensuring plans balance new donor targets with revenue generation
Monitor the effectiveness of activities on an ongoing basis and take contingency action as appropriate to achieve monthly net income targets and return on investment
Oversee income and expenditure tracking and manage the reconciliation and monthly variance reporting, providing commentary to the Director, Mass Markets and FP&A colleagues on a regular basis
Leadership and management (10%)
Lead and develop the Acquisition team, ensuring performance objectives are managed throughout the year and opportunities for development and progression are identified and prioritised
Be an active part of the UK Mass Markets management team, modelling leadership behaviours and supporting the Director, Mass Markets UK in developing a team culture of high performance, continuous improvement and constructive feedback
Deputise for the Director, Mass Markets UK as and when required
Work closely with the Senior Retention Marketing Manager to increase connection across Acquisition and Retention, with the ultimate aim of developing a seamless progression for new donors and prospects into further cultivation
Be the acquisition expert in cross-market working groups and committees
Manage 3rd party supplier relationships and contracts, ensuring all work carried out is to a high standard and represents good value for money
Along with the Senior Retention Marketing manager, lead the internal gambling operations committee and be the specialist in gambling legislation and best practice for prize-led products
Forge excellent relationships across all areas of the IRC to identify opportunities for collaboration where appropriate
Network and build profile of the IRC-UK Mass Markets team internally and externally, and champion fundraising within the organisation
Work closely with the creative studio to develop content that actively demonstrates our commitment to diversity, equity and inclusion guidelines and is appropriate for the UK strategy and audience
Work with digital engagement and communications colleagues to maximise collaboration opportunities
Person Specification
Essential
Skills, Knowledge and Qualifications:
Driven and proactive with a solutions-based attitude and the ability to motivate a team
Strong interpersonal skills, with the ability to manage, influence and negotiate with stakeholders at all levels
Detailed understanding of the digital fundraising environment and of managing a face-to-face and other offline channels, including agency management
Ability to manage sophisticated budgets and performance forecasting models
Comprehensive understanding and experience of audience segmentation, analytical modelling such as LTV and use of insights to drive strategy and performance
Commercial mindset, with the ability to set and evaluate short and long-term strategic objectives and pivot based on results
Numerate with excellent data analysis and interpretation skills
Excellent organisation and prioritisation skills, especially the ability to manage a complex, varied and substantial team workload
Detailed understanding of UK gambling legislation and compliance requirements relating to prize-led fundraising
Excellent verbal and written English and the ability to produce well designed and high quality proposals and reports.
Institute of Fundraising, Cass or comparable qualifications would be an advantage.
Experience:
Experience of leading a fast-paced, high performing team
Senior-level experience of leading individual giving programmes, with a proven track record of successfully running a multi-product portfolio (preferably across cause and prize-led products)
Detailed understanding of UK gambling legislation and compliance requirements relating to prize-led fundraising
Detailed understanding and management of cash and recurring revenue business models
Experience of taking new products to market
Experience and understanding of creative process and relationship with brand identity through different channels and audiences
Experience working for a centralised, international organisation would be a strong advantage
Experience using a CRM system.
Skills and Attributes:
Language Skills:
English (fluent). No additional languages are necessary but German or Swedish would be an advantage.
How to Apply
For more information and job application details, see; International Rescue Committee Senior Acquisition Marketing Manager Jobs in Kenya
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