People FOCO Content Lead Jobs in Kenya
Our Client is looking for a content writer who is passionate about social media and has a passion for business, marketing and innovation.
Job Responsibilities
Content Creation & Writing
Research and develop stories from our clients, the community and ecosystem
Write content articles to cover stories from our spaces and showcase our brand,
thought-leadership and ecosystem insight
Create and share articles to drive traffic to our site and improve SEO
Assist in creating and sending out our monthly newsletter
Assisting with creating marketing collateral and copy
Social Media Management
Sharing of images on social media of events and activities, to drive engagement and brand awareness
Growing the engaging across our social media platforms
Ensuring digital marketing best-practices are followed across platforms
Ensure our social media pages are up-to-date with accurate information
Respond to questions and engagements in the appropriate way, in-line with sop
Sharing blog articles on social media platforms to drive site visits
Website management
Manage the update client portfolio, as and when (usually a monthly task at most)
Ensure the blog content is created and uploaded in-line with SEO best-practice and company guidelines.
Internal Communication
Support the front desk team with their communication to members on occasion
Sharing on our community slack channel of events and interesting stories in and around the space to support the community managers
Draft weekly events round up for members for the organization to share
Manage member profiles and decks for our partnership work (supporting Business Dev)
Event Coverage
Liaise with the Events team to get information on upcoming events
Create and share events-related content, in-line with the Event profiles and goals of the communication plan
Manage X platform during event, to increase reach and engagement
Take picture during events and space activities, for instagram and twitter
Deliverables/Targets
Increase our website SEO ranking for our chosen Keywords
Increase our engagement level and followers on social media platforms
Increase visits to site generated by social media
Increase the online reach of our events
Keep on track with the dates for blog posts and social media posting – submit a monthly report on deadlines
Keep on track with deadlines for events promo (Need to think about how to track this?)
Stick to the best-practice guide for article creation and posting
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
Writing skills – must love to write and ideally be able to write with a style suitable for the organizationGarage (ie not a reporter-style)
Communication skills – should be great at speaking to people and making connections
Able to plan and prioritise, be able to keep deadlines without being pushed
Should be very fluent with social media and the basic principles of content marketing
Must “get” the basic principles of social media and digital communication
How to Apply
For more information and job application details, see; People FOCO Content Lead Jobs in Kenya
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