KCB Bank Customer Insights Analyst – Digital Financial Services Division Jobs in Kenya
Key Responsibilities
Providing guidance, analysis and support through data and market insight on technology impacting financial services.
Deliver real time insight into the market place and help focus our innovation and development process in the most relevant area.
Work closely with research team to carry design and roll out researches to check customer and market insights to support business case developments, products design and user journey workings
Participate in research design, analysis and the presentation of data to uncover unique actionable insights about behavior, technology & financial services
Define insightful hypotheses and identify methods to leverage KCB’s large internal data sets to validate hypotheses and enhance 3rd party research work with proprietary data.
Data mining for customer segmentation, customer value analytics and promotion results.
Monitor customer usage patterns/metrics of each product/feature to advise opportunities for new products, services or opportunities for new revenue lines & user experiences.
Provide the Sales force/DSRs with data for proper targeting and qualification, cross and up-sell targeting.
Run Customer Value Management campaigns for Digital Products.
Daily/weekly/ monthly tracking for merchants & agents to DSRs, per branch for remedial actions
Customer churn reduction, customer loyalty identification
Pricing and Tariffs for Digital Products
Developing reports, presentations and marketing data to support the business
The successful candidate should have the following:
A Bachelor’s Degree from a recognized university
A minimum of 3 years work experience in data analysis, customer segmentation and insights
Experience with relational Databases such as Oracle, SQL queries, or OLAP cubes is preferred
Passionate about and solid experience in analytics tools
Commercially minded and experienced in interpreting data into meaningful information and actions.
Experience in developing and implementing customer engagement strategies to drive customer satisfaction, loyalty, and retention.
Ability to consider data from a real customer perspective.
An enthusiastic & flexible working attitude adapting to different skill-sets and needs within the business
Skilled in presenting and explaining data and complex information
Self-motivated and results-focused
How to Apply
For more information and job application details, see; KCB Bank Customer Insights Analyst – Digital Financial Services Division Jobs in Kenya
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