MTN Senior Analyst – Customer Value Management Marketing Jobs in Uganda
Job Details
Main Job Functions:
Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports and dashboards.
Provide input into proposition development process through engagement with product owners and provide technical advice on the Base management implications regarding prioritization of specific initiatives.
Manage delivery of insight for customer base to the rest of the business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
Analyze commercial impact of BTL programs on product penetration/uptake, ARPU and value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
Perform channel mix optimization for base development & retention activities, optimize channel execution by setting volume and value targets based on the approved budgets.
Lead the planning of proactive and reactive customer lifecycle management and active base management actions and offers.
Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions.
Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behavior.
Design and develop CVM daily, weekly and monthly dashboard to monitor subscriber health and profitability.
Development of the business requirements to enable an operational process for the effective execution of multiple campaigns across multiple dimensions. This will include the effective implementation of the required processes across different business areas that will deliver on these business requirements.
Prepare and present Customer Retention & Development plans across segments.
Forecast, plan, develop and review budget for the unit that provides MTN with return on investment.
Education:
A bachelor’s degree in information technology, actuarial science, computer science, Statistics or Business computing
Other Training:
Statistical analysis and machine learning model development
Business analysis and intelligence
Customer value management (customer analytics and campaign management)
Business management training. Performance Management.
Advanced accounting training and statistical modeling
Experience:
5 years’ experience in telecoms or related environment of which at least 3 years are in managing customer analytics and business intelligence projects and initiatives
Knowledge, skills and competencies
Strategic understanding of the Telecommunications environment.
Advanced knowledge of SQL, python and any other data manipulation modules
Knowledge of the Business Strategy.
Effective oral and written communication skills.
Effective Business writing skills.
Exemplary Planning and Time Management skills.
Good interpersonal skills.
Must have attention to detail.
How to Apply
For more information and job application details, see; MTN Senior Analyst – Customer Value Management Marketing Jobs in Uganda
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