Aug 17, AD Optimization Specialist / Media Buyer Jobs in Kenya

aug-17,-ad-optimization-specialist-/-media-buyer-jobs-in-kenya

AD Optimization Specialist / Media Buyer Jobs in Kenya

Duties and Responsibilities

  • Ad Optimization: Manage & Optimize Ad placements & campaigns to ensure maximum ROI. Explore & implement strategies to improve Ad performance.
  • Performance analysis: Monitor & analyze the performance of advertising campaigns, track key performance metrics, identify underperforming areas & make data – driven recommendations for improvement.
  • Ad Campaign Strategy: Select the optimal advertising platforms & timings.
  • Develop & implement Ad campaign strategies aligned with organizational goals.
  • Media Planning & Buying: Collaborate with clients, creative teams & media vendors to plan & buy media space for advertising campaigns.
  • Market Research: Conduct market research to identify trends, target audience behavior & stay updated on the latest media buying trends for benchmarking.
  • Collaborate with the sales team to understand customer needs and Ad objectives.
  • Vendor Management: Build & maintain relationships with media vendors & advertising networks, negotiate contracts & ensure media placements meet quality standards

    Key Requirements Skills, experience and qualification

  • A bachelor’s degree in digital advertising, marketing, communications or a related field. Additional certifications in Media Buying & digital advertising is an added advantage.
  • Experience in digital Ad placement, optimization & familiarity with various Ad platforms including DSPs.
  • Ability to analyze data using Google Analytics & other analytics software, track performance & make decisions for actionable insights.
  • Strong understanding in the media advertising including Ad formats, audience targeting, media channels & advertising platforms.
  • Creativity & innovation, excellent communication & negotiation skills, time

    management & strong organizational skills

    How to Apply

    If you meet the above qualifications, skills and experience send CV urgently to

    [email protected] quoting the job title as the subject line on your email

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