Uganda Airlines Assistant Manager, Marketing and Product Development Jobs in Uganda
Job Details
Job Description
Key Responsibilities:
Develop and implement marketing strategies to increase brand awareness, customer acquisition, and loyalty.
Conduct market research to identify customer preferences, market trends, and competitive landscape.
Collaborate with the sales team to develop pricing strategies and promotional offers.
Manage the airline’s product portfolio and identify opportunities for product enhancements or new offerings.
Oversee the development of marketing campaigns, including advertising, digital marketing, and social media initiatives.
Monitor and analyze marketing campaign performance, and adjust strategies as needed to achieve desired outcomes.
Ensure consistent brand messaging and visual identity across all marketing channels.
Collaborate with internal teams to ensure seamless execution of marketing initiatives, including coordination with operations, sales, and customer service departments.
Build and maintain relationships with external partners, such as advertising agencies, media outlets, and industry influencers.
Stay updated with industry trends, customer insights, and emerging marketing technologies to drive innovation and competitive advantage.
Support in the planning and development of new and existing products, focusing on aesthetic aspects, designs, functionality, and usability, taking into consideration future trends and lifestyles.
Help with the artistic direction of air and ground products to ensure the airline’s premium positioning.
Monitor and oversee various stages of product offering so that the materials used, and parts and components achieve the finest standards in terms of quality, aesthetics and timeliness.
Enhance brand equity and customer experience through partnerships with other brands, including support in planning, negotiation, contracts, implementation, and relationship management.
Support the development of a product brand and design guide with regular updates.
Develop innovative ideas for customer-facing products and designs.
Managing and developing the brand/product portfolio throughout the airline while monitoring growth strategies.
Working with the Ad Agency to grow and develops the Airline’s brand by ensuring a consistent and appropriate brand image is achieved and sustained.
Working with multiple teams within the airline including project managers, product developers, IT, HR, marketing personnel, and external creative agencies to ensure the airline’s brand values and image are followed.
Provide support for the advertising agency on the data collection process on brand positioning and growth.
Develops and implements creative and cost-effective plans to sensitize the public about the Airlines’ differentiation in the marketplace, value proposition, and business model.
Provides oversight and design input to ensure consistency of branding, voice, and messaging across all Guest and Team Member touchpoints.
Communicates guidelines and ensures consistency across all Guest touchpoints (advertising, inflight, airport services, loyalty, ancillary revenue, sales, HR, and internal communications).
Works with external partners including airports, and media to monitor brand consistency.
Maintain and evolve brand guidelines as required.
Management of branded promotional items.
Analyzing industry, competition, and market trends and advising on improvements and or changes to improve the airline.
Minimum Qualification and Experience:
Bachelor’s degree in communications, Marketing or a Business-related course.
A minimum of 5 years’ experience in a Brand Management role.
Strong analytical, communication and interpersonal skills
Able to work with minimum supervision as well as part of a team.
Proven experience in marketing and product management within the airline or travel industry.
Strong understanding of marketing principles, market research, and product development.
Excellent analytical skills to interpret data and make informed marketing decisions.
Proficiency in digital marketing platforms, including social media, search engine optimization, and email marketing.
Creative thinking and ability to develop innovative marketing strategies.
Strong project management skills and ability to prioritize tasks in a fast-paced environment.
Excellent communication and interpersonal skills to collaborate with cross-functional teams and external partners.
Experience in managing marketing budgets and measuring return on investment.
Knowledge of airline industry regulations, customer behavior, and competitive landscape.
Competencies:
Proven negotiation and communication skills.
Results-oriented, methodical, and pays attention to details.
Proven good presentation and reporting abilities.
Interpersonal, human relations, and team management skills.
Analytical and problem-solving skills.
Coordination and networking skills.
Good IT and computer proficiency skills.
Maturity, high ethics, and integrity.
Good training and coaching skills.
A confident, independent, articulate, and reliable personality.
Ability to work under tight deadlines and for long hours.
Ability to deliver high-quality outputs with minimal supervision.
How to Apply
For more information and job application details, see; Uganda Airlines Assistant Manager, Marketing and Product Development Jobs in Uganda
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