At Beeeeee kayyy, Why can you have it your way?

Used to be at McDonald’s you had to get it the way they made it. You could not ask for no pickle, or extra ketchup. The way it was, was the way it was.

So Burger King threw down the gauntlet in the fast food wars with “Have it your way.” Move over Ronald, we let you customize.

The catch phrase stuck even if no one remembers the context.