Apple obviously want to become a media company with TV and have invested millions. Why not create a website with very high quality video just like the trailers website they have? By having a tube tv website it can showcase the quality of the iPhones camera even better. It would be a new place for Normal folks to create content and make money. Apple would develop iAds as its main use for content creators. iAds can also help with podcasts.
And we will call it iTube.