NCBA Head of LOOP Grow Business Jobs in Kenya
Job Purpose Statement
Loop is the flagship product that anchors the LOOP DFS strategy. Loop is anchored on platform strategy that could scale throughout Africa and be a mobile-based payment and financial services platform connecting consumers and merchants.
The platform offers a variety of services, such as mobile money transfers, bill payments, P2P lending, and digital wallets for merchants to receive payments. The platform leverages the growing use of mobile phones and the increasing demand for financial services in Africa to attract and retain customers. To further scale the platform, LOOP DFS will partner with established financial institutions, mobile network operators, and other relevant companies to offer a comprehensive suite of financial services.
Additionally, the platform will use data analytics to better understand customer needs and tailor its offerings to meet those needs.
Key Accountabilities (Duties and Responsibilities)
Strategy & Financial
Revenue growth: The primary financial objective for the the Head of Grow Business is to drive revenue growth for the Ecosystem. This involves developing a comprehensive commercial strategy that targets new
markets, identifies new customer segments, and drives sales and marketing initiatives to meet revenue targets.
Gross margin growth: In addition to revenue growth, the Head of Grow Business must also focus on profitability within the Ecosystem. This involves
managing costs, optimizing pricing strategies, and driving operational efficiency to ensure that the company is operating in a financially sustainable manner.
Customer lifetime value: The Head of Grow Business must focus on maximizing customer lifetime value by building strong customer relationships, reducing churn, and increasing expansion customers. This involves developing and executing customer retention.
Return on investment: The Head of Grow Business must ensure that the company is getting a return on its commercial investments within the Ecosystem. This involves tracking and measuring the effectiveness of sales and marketing initiatives, partnerships, and other commercial programs to ensure that they are delivering the desired results.
Market share: The Head of Grow Business must focus on increasing the company’s market share within the Ecosystem by identifying and pursuing growth opportunities in new and existing markets. This involves developing and executing market entry and expansion strategies and ensuring that the company is competitive in the marketplace.
Drive partner acquisition: The Head of Grow Business in the assigned ecosystem focus on Partner acquisition with the intention of adoption of
Embedded financial infrastructure products or the development of a market place that will bring partners, consumers and producers into nto to
Head of Grow Business a value exchange arrangement.
Head of Grow Business
Internal business processes
Sales and marketing process optimization: The Head of Grow Business must focus on optimizing the company’s sales and marketing processes to ensure that the company is able to effectively target and acquire new customers. This involves streamlining processes, identifying and removing bottlenecks, and
continuously improving the effectiveness of the company’s sales and marketing efforts.
Risk management: The Head of Grow Business must focus on managing risk to ensure that the company is able to identify and mitigate potential risks and avoid negative impacts on its customers and the broader business. This involves developing and implementing risk management policies and procedures,
monitoring compliance with regulatory requirements, and identifying and mitigating potential risks.
Cross-functional collaboration: The Head of Grow Business must focus on fostering cross-functional collaboration across the organization to ensure that the company is able to effectively execute its commercial strategy. This involves working closely with other departments, including product, engineering, and customer support, to ensure that everyone is aligned around the company’s commercial objectives and working together to deliver value to customers.
Performance tracking and measurement: The Head of Grow Business must focus on tracking and measuring performance to ensure that the company is achieving its commercial objectives and making progress toward its financial and growth targets. This involves setting performance metrics and tracking progress against these metrics, identifying areas for improvement, and making adjustments to the company’s commercial strategy as needed.
Customer acquisition:
One of the primary customer objectives for The Head of Grow Business is to drive customer acquisition. This involves identifying and pursuing new customer segments, developing effective sales and marketing strategies to reach these customers, and ensuring that the company is meeting their needs and delivering value.
Customer retention: In addition to customer acquisition, The Head of Grow Business must focus on customer retention. This involves developing and
executing customer retention programs and ensuring that the company is delivering an exceptional customer experience that keeps customers coming
back.
Customer satisfaction: The Head of Grow Business must ensure that the company is delivering a high level of customer satisfaction by monitoring
customer feedback and taking action to address customer concerns and issues. This involves building strong relationships with customers, providing excellent customer service, and ensuring that the company is meeting its commitments and delivering on its promises.
Customer lifetime value: The Head of Grow Business must focus on maximizing customer lifetime value by building strong customer relationships, reducing churn, and increasing cross-sell and upsell opportunities. This involves developing and executing customer retention and loyalty programs and ensuring that the customer experience is exceptional.
Customer feedback and insights: The Head of Grow Business must also focus on gathering customer feedback and insights to inform the company’s product
and service offerings. This involves conducting customer surveys, analyzing customer data, and using customer insights to drive product innovation and
improve the customer experience.
Learning and growth
Continuous learning: The Head of Grow Business must prioritize continuous learning and development for themselves and their team. This involves staying up to date with the latest industry trends, attending conferences and events, and seeking out new knowledge and best practices to inform the company’s
commercial strategy.
Ideal Job Specifications
Academic:
A Bachelor’s degree in Computer Science or Business or related fields.
MBA or a Master’s degree in a business field is desirable.
Work Experience:
At least ten years’ work experience, five of which should have been in management position in a Technology or Fintech. Should have participated in strategy development and implementation, and having led large successful business development projects
and/or initiatives.
How to Apply
For more information and job application details, see; NCBA Head of LOOP Grow Business Jobs in Kenya
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