Discovery Limited Marketing Manager- Health Jobs in South Africa
About Discovery
Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
About the role
Discovery Health is the leading medical scheme administrator in South Africa, providing administration and managed care services to over 3.3 million beneficiaries. We provide administrative and managed care services to Discovery Health Medical Scheme, South Africa’s largest open medical scheme, as well as 18 restricted medical schemes on behalf of leading corporate clients.
Our team is responsible for marketing strategies that support the Discovery Health business and Discovery Health Medical Scheme including:
Driving new business growth for Discovery Health Medical Scheme
Increasing and maintaining our brand lift scores – by innovating on campaigns to drive brand love
Promotion of the value-added services Discovery Health offers members of the schemes we administer.
Developing strategic campaigns across all demographic groups
Key Purpose
To create brand and communication solutions that enable business to meet their objectives by:
Driving and defining the implementation of brand and communication strategy and solutions.
Interfacing with senior business stakeholders to define and co-ordinate brand or communication strategy.
Understanding the impact of that strategy across business.
Areas of responsibility may include but not limited to
Unpack complex business needs and to provide creative solutions considering all stakeholders
To create integrated solutions which are consistent across all brands/ businesses and communities, and which meet best practice principles
To ensure that solutions are in line with Discovery marketing model
Develop people through coaching (as required)
Manage a budget
Build and maintain relationships with key business stakeholders, both at a strategic and operational level
Plan, develop and execute digital paid advertising campaign strategies, including creative approach, audiences, messaging, and budget across Facebook and Instagram as well as other digital advertising channels
Optimise always-on campaigns with targets, goals and conversion code, as well as tracking for maximum ROI
Compile reports on digital campaign performance including insights on reasons for fluctuations and provide regular insights to business
Seek and manage online advertising opportunities
Suggest and implement new features to develop brand awareness and Brand love for Discovery Health
Conduct market research and competitor analysis
Manage invoices for digital advertising suppliers to ensure they are paid
Test a campaign using benchmarks to determine if worth pursuing further or using a different strategy
Understanding of the full marketing funnel
Competencies
Be able to translate campaign objectives into a creative brief, review creative outputs and get approval
Be able to monitor and analyse existing campaigns that are not working and make the necessary changes to get results
Must have high attention to detail
Must work closely with business and external suppliers
Be proactive in identifying new marketing opportunities and develop strategies
Work within a budget
Be able to collate, analyse and deliver regular reports of campaign results and measure ROI of campaigns
Great organisational and multitasking skills
Excellent management, negotiation, listening and communication skills
Education and Experience
Minimum 3-year undergraduate
Post graduate qualification in marketing is preferable
Relevant industry qualification
Minimum of two years of experience in digital advertising campaign management in managing Facebook and Instagram campaigns
Google Ads and programmatic display advantageous
Minimum of 5 years’ experience in Marketing or Communication (overall)
Experience in compiling campaign strategies, reviewing creative briefs for campaigns
Basic reporting skills
Advantageous Skills:
Facebook Blueprint certified
Google Ads certified
Experience with Google Analytics
Experience with Smartly.io
Experience with the Google Display & Video 360 suite
Experience with native advertising / premium buying
Experience in direct marketing copywriting
How to Apply
For more information and job application details, see; Discovery Limited Marketing Manager- Health Jobs in South Africa
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