Nov 15, Glee Hotel Digital Marketing Specialist Jobs in Kenya

Job Summary

The Digital Marketing Specialist is responsible for all aspects of the hotel’s overall digital marketing strategy. In charge of managing and developing the digital marketing ecosystem of the Glee Hotel in order to achieve the communication strategy set up by the Business Development team (awareness, active consideration, lead to sale, retention and advocacy on both local and international markets). Responsible for creating & managing all aspects of digital strategy and scheduling (owned media, paid medias)

He/she is expected to run the day-to-day management of digital marketing projects and ensure that the success metrics are set & measured periodically to give direction/guidance. Digital Marketing Specialist in collaboration with the Director of Sales & Marketing and the Marketing Manager shall build, drive and manage brand communications,social media campaigns, content

calendars, maintain the hotel’s content, among many other tasks whilst supporting the other stakeholders in ensuring the brand strategy is achieved.

The function should focus on supporting business expansion, growth, and the necessary cultural evolution to support the business goals and objectives. The Digital Marketing Specialist should be supportive, proactive, analytical and

entrepreneurial; creating memorable moments for our guests, fostering an empowered environment for the team whilst working closely with all key business partners in order to achieve quality results.

The Digital Marketing Manager acts as a brand ambassador for the hotel, reflecting the company culture and values. All work is carried out in accordance with company policies, procedures and service concepts according to local requirements and regulations.

Key Requirements:

Personal integrity, with the ability to work in an environment that demands excellence, time and energy

Commitment to exceptional guest service with a passion for the hospitality industry

Proven ability to see things differently with creative flair, working in an inspiring, experiential, luxe/luxurious and fast-paced environment.

Ability to have and maintain effective relationship skills and the ability to build excellent relationships with stakeholders & colleagues.

Excellent Microsoft Word/Excel/PowerPoint/Outlook skills, with competent use of other relevant applications.

Photoshop, video editors, music purchase, Adobe Photoshop, Canva

Proven ability of successful creation of briefs for social media content

Creating story telling with existing content or imagining new opportunities of impactful content is our motto

Know how to speak to various communities: from corporate guests to leisure guests, but also key stakeholders and partners

Must have an overview of all relevant social media on local as well as international markets

Proven ability to successfully collaborate with a wide range of internal and external stakeholders – from junior to senior executive positions

In-depth understanding of social media platforms and have the ability to analyze their performance

Data and result oriented:

Must have an appetence for data and the reach of KPIs and engagement/conversion objectives

Minimum Qualifications

Minimum education: Degree in Marketing and Communications

Minimum experience:

Proven experience 5+ years experience in a similar position, ideally within a luxury 5 star hotel environment

Must demonstrate a proven track record in this field

Experience working with IT systems on various platforms

Possess high-level negotiation and interpersonal skills

Must have an understanding of creation and managing budget for all digital marketing initiatives

Language skills: Very good command of written and spoken English, an active listener with high emotional intelligence to beable to discern and resolve issues or give consult where applicable

Required certificates: Relevant post-graduate continuous development programs in area of expertise

How to Apply

For more information and job application details, see; Glee Hotel Digital Marketing Specialist Jobs in Kenya

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