Data Analyst Jobs in Kenya
Duties and Responsibilities
Marketing Campaign Analysis: – Assess the effectiveness of marketing campaigns by analyzing data on customer behavior, conversion rates & engagement metrics.
Content Performance Analysis: Analyze data related to content performance analyze sales data & market trends & provide reports & dashboards.
Advertising Performance Evaluation: Measure & evaluate the performance of advertising campaigns & track key performance indicators (KPIs) for optimization.
Work closely with marketing, advertising, content development & audience engagement to optimize sales performance, campaigns & measure performance to drive business growth.
Audience Segmentation & Targeting: Help identify & target audience segments, analyze data to understand preferences, interests & consumption patterns.
Conduct market research to gain insights into market trends and competitor’s strategies, analyze industry benchmarks to identify emerging opportunities.
Assess & evaluate advertising technology tools such as demand-side platforms, CRM systems & data management platforms.
Key Requirements Skills, experience and qualification
A bachelor’s degree in a relevant field such as marketing analytics, data science, economics or a related discipline.
Proven experience of 4+Years’ experience as a Data analyst in the Media Industry.
Experience in data Analysis & analytical Skills:
Strong proficiency in data analysis tools, statistical analysis & data manipulation.
Knowledge of media metrics & KPIs including reach, engagement, conversion rate &
ROI.
Familiarity with data visualization tools like Tableau, Power BI, or Google Data Studio to create dashboards & reports.
Good understanding of marketing principles, advertising strategies & audience behavior.
Attention to detail, adaptability, ability to ensure data integrity, excellent communication skills.
How to Apply
If you meet the above qualifications, skills and experience send CV urgently to
[email protected] quoting the job title as the subject line on your email
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