Which company has excellent marketing/advertising?

Consider companies like Costco, Volkswagen, Panasonic etc.

They are household names and have next to no controversy associated with them. No aggressive or obnoxious brand identities either – yet we all know who they are. Most of us probably think of them as a guaranteed thing in this world, which shows just how reliable they have managed to appear and how deep rooted they have made themselves in society.

These companies have become like forces of nature. In this world we have rocks, trees, mountains and also these hugely established and reliable companies.